How to reach and engage an audience with your research

Semester

Semester 2, 2024-2025

Type of course

Basic Courses

Date

April 14, 2025

Location

Utrecht University

---

Duration

1 day

Maximum number of participants

20

ECTS

0.5 EC will be appointed for participation in the complete course

Staff

Marije Witsenboer (UU), Stephanie Helfferich (UU)

How to reach and engage an audience with your research: an introduction into public engagement and science communication

 

Content

Introductory theory of science communication and public engagement.

Workshop 1: card game Public Engagement

Workshop 2: Develop your own public engagement or science communication activity in four steps

 

Learning goals

• Participants are aware of (in)effective ways to communicate their research and why and when these are (in)effective
• Participants get an idea of the broad field of possibilities and forms of public engagement and science communication
• Participants get a feel of how it is to work within the limitations of reality when devising a public engagement or scicom activity
• Participants develop a plan for a possible activity around their own research, taking into account their own circumstances and talents

 

Preparation

• Take with you two examples of public engagement and/or scicom that inspired you
• Take with you one example of public engagement an/or scicom that you feel was unsuccesful or contraproductive.